Paskill Academy

Better recruiters lead to better enrollment outcomes.

Our Student Recruitment Workshop is designed to support better enrollment outcomes.

We’ll review your institution’s enrollment strengths and pain points. Then, we will tailor our workshop to help your team develop better relationships with prospects and communicate more effectively.

Ready to talk? Choose a time!

We know the power of one-on-one recruiting.

Our workshop emphasizes the power of one-on-one recruiting to give your team new and proven ways to:

  • Make every student contact more meaningful and productive
  • Help your team meet their territory goals
  • Build a productive team
  • Make the most out of video conferencing, phone calls and voice mails

Our Student Recruitment Workshop covers:

Academic marketing

  • Know your competition
  • Storytelling
  • Marketing vs recruiting
  • Build and promote your brand
  • AI and recruiter communications

Relationship building

  • Focus on the student
  • Differentiate yourself and your institution
  • Identify student goals
  • Build trust with the family
  • Strengthen the value equation

Prospect management

  • Tracking and follow-up with prospects
  • Work smarter to boost productivity
  • Identify and recruit top leads
  • Passive vs active recruiting
  • Segment your audience for optimal results

Overcoming objections

  • Price vs cost vs value
  • Address the real objection
  • Build the case
  • Understand and work through barriers

Closing skills

  • Setting up the ask
  • Gain commitment
  • Recognize hesitation and offer options
  • Know when to let go

Session with leadership

We close the workshop with a one-hour debriefing session with leadership. We’ll share our observations from the workshop and discuss how to continue the momentum and improve your enrollment efforts.

After the workshop, the consultant will schedule three phone calls with you to provide ongoing support for staff development.

Why a Student Recruitment Workshop?

Our Student Recruitment Workshop can help you boost your enrollment.  Learn more about the topics we will cover by downloading a brochure.

Meet our recruitment experts.

Our team brings decades of enrollment marketing experience. One expert will work with you and your team for this workshop.

Dave Black
Dave Black
VP, Market Research and Consulting

Dave’s background in enrollment marketing is informed by over 35 years in the industry – working with hundreds of colleges and universities. He brings this wealth of knowledge to every workshop and interaction with recruiting teams. Dave approaches workshops by encouraging teams to get better at meeting prospects’ needs and expectations. He challenges colleges and universities to continuously improve on and integrate new and different initiatives. Following a workshop led by Dave, recruiters are empowered and excited to try new tactics and techniques to move the needle on their enrollment.

Dave is a graduate of St. Bonaventure University and holds an M.B.A. from Western New England University.

Dave lives outside of Wilmington, NC and enjoys running and spending time with his four grown children. In his spare time, he has also been known to conduct local brewery exploration.

Watch Dave’s video on the Student Recruitment Workshop

Dana Evans Amberge
Dana Evans Amberge
Senior Consultant, Enrollment Management and Marketing

Dana is a seasoned professional with a wealth of experience. With over 30 years in higher education, she brings insights and expertise from work with a wide range of clients and institutions. She is passionate about helping teams connect and engage with prospective students and parents in meaningful ways to better meet their needs. Dana understands that to get different results, teams need to try new things and explore tactics and techniques outside their comfort zones. As a workshop leader, she enjoys making this fun – not intimidating.

Prior to Paskill, Dana had an extensive career at various colleges, including serving as Dean of Admissions and Financial Aid. She is graduate of Furman University.

Dana lives in Cornelius, a suburb of Charlotte, NC. Outside of work, she enjoys traveling, gardening and boating on the lake.

Watch Dana’s video on the Student Recruitment Workshop

Here’s what our higher ed clients say:

Moravian University

“The training was customized to the strengths and areas of opportunity and provided me with tools to continue working with the team long after the training concluded. It absolutely helped our admissions team become more confident and effective in their conversations with families.”

Brian Martin
Executive Director of Undergraduate and Graduate Admissions Moravian University
Moraine Park Technical College logo

“The workshop provided my team with some new perspective and techniques to improve engagement with prospective students and their families. They loved having solid ideas to implement.

The content, manner of presentation, and the real-world applications are excellent. We are ready for the enrollment challenges ahead!”

Sally Ruback
Enrollment Comm & Recruitment Manager, Moraine Park Technical College
Washington State University

“After implementing YBC strategies we moved from -60% to -18% in six weeks — and we continue to close the gap.

Recruiters learned new skills to engage in productive conversations with applicants and families to move applications through the funnel.”

Laurel Rea
Associate Vice Chancellor for Enrollment,
Washington State University

FAQs about Student Recruitment Workshops.

  • Who should attend this workshop?

    That’s up to you! Each seminar is customized, so we can integrate the issues and areas that can help meet your needs and goals. We’ve previously trained groups of recruiters that have included:

    • Admissions Counselors
    • Assistant Director of Admissions
    • Associate Director of Admissions
    • Director of Admissions
    • Vice President for Enrollment Management
    • Director of Marketing
    • Admissions Support Staff
    • Adult Learning Staff
    • Graduate Admissions Staff
    • Coaches
    • Faculty
  • How long is the workshop?

    Our workshop lasts for two days on your campus.

  • How much does the workshop cost?

    Workshops cost $6,000 – $6,750, plus travel expenses.

    Your entire enrollment services staff will benefit from our on-campus workshop. Enroll just one more student and you’ve covered the cost of the workshop!

Start meeting your enrollment goals today.

Use the calendar below to schedule a consultation. From there, we’ll work with you to build a workshop that meets your unique needs.

Contact us!

Let us know more about your institution’s goals and challenges. We’ll help match you with the right workshop to meet your goals. Fill out this form to contact us, and one of our experts will get in touch.

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