Everyone wins when great service is the priority
Great customer service is no longer a value-add —– it’s an expectation. Exceptional service is a key strategy to attract and retain students and is essential for a collaborative, supportive workplace environment for faculty and staff.
The Workshop for a Student-first Culture moves beyond conflict resolution to redefine and shape a campus culture focused on service. This on-campus professional development changes how employees view their work and the relationships they develop with students, colleagues, prospective students and their families, and vendors/partners
Participants will see the student journey through a different lense, leading to a reenergized mindset of “this is how we do business.”
The Workshop for a Student-first Culture covers:
FAQs about Student-First Culture Workshop
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Who should attend this workshop?
Creating a student-first culture and improving service is a campus-wide initiative. We encourage broad campus participation. This would include:
• Enrollment services division (admissions, financial aid)
• Student services and student affairs (residence life, food service, health and counseling )
• Academic division (faculty, advising and academic support services)
• Marketing division (marketing and web services , creative and brand)
• Administrative teams (Human resources, business office, development, alumni affairs) -
How long is the workshop?
The workshop is comprised of two, 3½ hour modules. We’ll work with campus leadership to arrange a schedule to support participation in the workshop while maintaining operations across campus.
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How much does the workshop cost?
Because we work to customize the workshop to your situation, the cost varies based on the number of teams represented, the number of participants and the number of days on campus. Generally, the cost is between $24,000 and $48,000.
Meet our experts
Our team brings decades of enrollment marketing experience. One expert will work with you and your team for this workshop.
Dave’s background in enrollment marketing is informed by over 35 years in the industry – working with hundreds of colleges and universities. He brings this wealth of knowledge to every workshop and interaction with recruiting teams. Dave approaches workshops by encouraging teams to get better at meeting prospects’ needs and expectations. He challenges colleges and universities to continuously improve on and integrate new and different initiatives. Following a workshop led by Dave, recruiters are empowered and excited to try new tactics and techniques to move the needle on their enrollment.
Dave is a graduate of St. Bonaventure University and holds an M.B.A. from Western New England University.
Dave lives outside of Wilmington, NC and enjoys running and spending time with his four grown children. In his spare time, he has also been known to conduct local brewery exploration.
Dana is a seasoned professional with a wealth of experience. With over 30 years in higher education, she brings insights and expertise from work with a wide range of clients and institutions. She is passionate about helping teams connect and engage with prospective students and parents in meaningful ways to better meet their needs. Dana understands that to get different results, teams need to try new things and explore tactics and techniques outside their comfort zones. As a workshop leader, she enjoys making this fun – not intimidating.
Prior to Paskill, Dana had an extensive career at various colleges, including serving as Dean of Admissions and Financial Aid. She is graduate of Furman University.
Dana lives in Cornelius, a suburb of Charlotte, NC. Outside of work, she enjoys traveling, gardening and boating on the lake.
Here’s what our higher ed clients say:

“The Workshop for a Student-First Culture exceeded my expectations!! We had over 100 recruiters, staff and faculty attend the two-day workshop. Everyone enjoyed this workshop and the feedback was very positive. I would highly recommend the workshop to anyone that is interested in improving their internal and external relationships and growing their enrollment!”

“The Workshop for a Student-first Culture helped our staff to reframe what it means to serve students —– going beyond being a friendly face and voice to advocating for students when implementing college processes and policies. Attendees were able to see the impact their work has on individual students and how their work fits into the overall culture students experience while in college“
Schedule your Student-First Culture Workshop
Use the calendar below to schedule a call with Dave Black. From there, we’ll work with you to build a workshop that meets your unique needs.
Questions?
Contact us!
Want to know more about the Workshop for a Student-first Culture? Fill out this form to contact us, and one of our experts will get in touch.
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